NEW ENGLAND CLEAN ENERGY CONNECT

Branding

Formed as a response to Massachusetts’ Act Relative to Energy Diversity, New England Clean Energy Connect (NECEC) is a clean energy transmission project proposed by Central Maine Power in conjunction with Hydro-Québec Energy Services to deliver clean, renewable hydroelectric and wind power from Canada to the New England power grid.

A full identity system and style guide was developed to create branded collateral to be used throughout the bidding process, including business cards, letterhead, mailiers, conference posters, brochures, infographics, and visual project explainers.

Client: Central Maine Power

Design: Adam Wentworth